• Stacy in the Wild.

    Podcasts, press, and the occasional TV appearance — conversations about marketing, entrepreneurship, and building something worth talking about.

  • Section 1: Podcast Appearances

    From marketing strategy to sinus health to the art of coworking — conversations that prove good storytelling works in any industry.

    We provide fractional CMO services that align your marketing strategies with your business goals, ensuring every initiative is purposeful and impactful. With real-world experience, we help established companies navigate growth without the overhead of a full-time executive. Strategic Marketing Leadership Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Mitchell Moments — University of South Alabama, Mitchell College of Business

    Produced and hosted during Stacy’s doctoral program at USA, this business school podcast

    features in-depth conversations with faculty, Ph.D. students, and marketplace leaders giving

    listeners a head start in graduate business education.

    Building a strong brand is essential for growth. We craft compelling brand stories, refine messaging, and develop positioning strategies that resonate with your target audience and differentiate you in the marketplace. Brand Development & Positioning Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    The Swain Sinus Show — with Dr. Ron Swain

    Co-hosted with Mobile ENT physician Dr. Ron Swain, this show translates complex medical topics

    into accessible, engaging conversations — proof that Stacy can take any technical subject matter

    and make it worth listening to.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Fan of Podcast — with Johnny Gwin

    Co-hosted with Johnny Gwin through Deep Fried Studios, Fan of Podcast reviewed other podcasts from two perspectives — Johnny as the podcast obsessive, Stacy as the casual listener. They rated shows weekly on a scale of 0 to 99% Invisible. Ran for 10–12 episodes.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Nuts and Bolts of Leadership — Episode 54: Cultivating Next-Generation Leaders

    Host Billy Duren sits down with Stacy to explore what it really takes to bridge academic theory and real-world leadership — covering entrepreneurship, Gen Z, media literacy, and why failure is a crucial teaching tool.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Playing Above the Line — Leadership, Entrepreneurship & Learning from Failure

    Allen Cave and Stacy go deep on compassion, selflessness, and self-reflection as leadership tools — plus Stacy’s personal story of business failure and how rising above loss shaped her mindset and decision-making.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Build Income Streams with Brooks Conkle — Episode 270: The Art of Coworking

    Stacy talks about the entrepreneurial mindset behind Container YARD, what coworking really is, and where the future of flexible workspace is heading.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Cheers to Business — Episode 29: SMART Goal Setting

    Stacy joins the Cheers ladies to talk about SMART goal setting — how she’s used it to drive her career and ventures, and how to build systems that actually stick.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Cheers to Business — Start a Festival with the Bubbles Queen

    Stacy returns to Cheers to Business as the “Bubbles Queen” — sharing the origin of Fizzi Fest and the step-by-step process of turning a passion for champagne into a community event, covering everything from logistics to permits to building a sponsor ecosystem.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Cheers to Business — Saving Mardi Gras with Mobile Porch Parade

    Stacy and Suzanne Sarver explain how the Mobile Porch Parade was born from necessity during COVID-era Mardi Gras cancellations — how it saved float builders’ livelihoods, generated community donations, and became a permanent fixture in Mobile’s Carnival tradition.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Girls Can Podcast — Episode 2: Social Media with Stacy Wellborn

    A conversation about using social media strategically — and what it looks like to build a career as a professional woman in the South.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Lagniappe’s The Real Deal Podcast — Episode 1: Podcasting and Deep Fried Studios

    Guest on the debut episode of Lagniappe’s local business podcast, hosted by columnist Ron Sivak — Stacy and Johnny Gwin talk about their podcast media company Deep Fried Studios, why podcasting is a smart content marketing investment, and the shows they planned to launch in 2016. An early look at the media and marketing thinking that still drives Stacy’s approach today.

  • Section 2: Press & Publications

    Print, digital, and everything in between. When journalists and editors needed a marketing perspective, they called.

    We provide fractional CMO services that align your marketing strategies with your business goals, ensuring every initiative is purposeful and impactful. With real-world experience, we help established companies navigate growth without the overhead of a full-time executive. Strategic Marketing Leadership Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Focus Empowers — Stacy Wellborn: Entrepreneur and Innovator

    A profile feature on Stacy as entrepreneur, community leader, and founder of Wellborn Strategies and Container YARD — including the origin story of why she chose entrepreneurship over working for someone else.

    Building a strong brand is essential for growth. We craft compelling brand stories, refine messaging, and develop positioning strategies that resonate with your target audience and differentiate you in the marketplace. Brand Development & Positioning Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Focus Empowers — 40/40 Vol. 2 Honoree (2022)

    Named one of Mobile’s 40 Over 40 honorees recognizing women over 40 making an outsized impact on the community — covering Stacy’s teaching, entrepreneurship, community leadership, and the launch of Fizzi Fest.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    University of South Alabama News — A Lifetime of Learning: Why One Ph.D. Student Came Back for More

    Feature story on Stacy’s decision to return to school for her doctorate in marketing while running her businesses and teaching — published by the USA Mitchell College of Business.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    University of South Alabama News — South Graduates Lead Mobile Porch Parade

    Coverage of the Mobile Porch Parade — the grassroots Mardi Gras tradition Stacy helped launch during COVID when parades were canceled; the Facebook page she created blew up overnight and drew hundreds of participants city-wide.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    AL.com — Mobile Adopts Slogan, Iconic Logo in Mayor’s Final Meeting (October 2025)

    Coverage of the City of Mobile’s adoption of a new official slogan and logo — creative work produced by Stacy and Wellborn Strategies.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    The Pearl New Orleans — Maison Mariann Feature (November 2025)

    Maison Mariann featured in The Pearl, a New Orleans lifestyle publication — coverage of the fine jewelry brand co-founded by Stacy and Melanie.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Bama Buzz — Yardi Gras 2022: How to Participate in Mobile’s Newest Mardi Gras Tradition

    Coverage of the Mobile Porch Parade’s second year and the growing tradition Stacy helped establish as a creative response to COVID-era Mardi Gras cancellations.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Mobile Bay Magazine — The “Mad Men” of the Bay (January 2013)

    Feature on Mobile’s advertising industry spotlighting women executives including Stacy alongside Red Square Agency, Lewis Communications, and Hummingbird Ideas. Stacy is quoted and photographed as one of the city’s top advertising and marketing executives — at a time when Wellborn Ideas was recognized with the Mobile Arts Council’s Business of the Year Award.

    Our approach combines strategic planning with analytics to track performance and optimize campaigns. This ensures your marketing efforts translate into real business results, not just activity. Data-Driven Results Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Press-Register / AL.com — A Fresh Venue for LODA Artwork (December 2009)

    Coverage of Wellborn Ideas’ in-office art gallery in the Loop District of Arts (LODA) — an early example of Stacy’s commitment to integrating creative community and business culture.

  • Section 3: Television

    Local and regional television coverage spanning business, entrepreneurship, and community leadership.

    We provide fractional CMO services that align your marketing strategies with your business goals, ensuring every initiative is purposeful and impactful. With real-world experience, we help established companies navigate growth without the overhead of a full-time executive. Strategic Marketing Leadership Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    WKRG News 5 — How a Mobile-Based Jewelry Brand Is Raising Lung Cancer Awareness

    Local television coverage of MaisonMariann’s lung cancer awareness initiative — featuring Stacy and the mission behind the jewelry brand.

    Building a strong brand is essential for growth. We craft compelling brand stories, refine messaging, and develop positioning strategies that resonate with your target audience and differentiate you in the marketplace. Brand Development & Positioning Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    WKRG News 5 Red Couch Interview — Fizzi Fest: Helping Gulf Coast Kids with Critical Illnesses

    Red Couch interview segment covering Fizzi Fest, Stacy’s annual champagne and bubbles celebration that raises funds for Gulf Coast children with critical illnesses.

  • Section 4: Speaking

    Keynotes, panels, and conference sessions on marketing strategy, AI in business and nonprofits, entrepreneurship, and building organizations that grow. Stacy has been speaking on practical AI applications since 2024 — before most people knew what to ask about it.

    We provide fractional CMO services that align your marketing strategies with your business goals, ensuring every initiative is purposeful and impactful. With real-world experience, we help established companies navigate growth without the overhead of a full-time executive. Strategic Marketing Leadership Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    AI for Fundraising Excellence: A Development Director’s Guide to Strategic AI Implementation

    Practical guidance for development professionals on integrating AI into fundraising strategy — covering campaign planning, donor communications, grant research, and ethical implementation for nonprofit organizations.

    Building a strong brand is essential for growth. We craft compelling brand stories, refine messaging, and develop positioning strategies that resonate with your target audience and differentiate you in the marketplace. Brand Development & Positioning Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    AI for Impact: Transforming Non-Profit Operations in 2025

    A practical framework for nonprofit leaders on using AI to increase operational efficiency, improve communications, and extend organizational impact — without losing the human element that defines mission-driven work.

    Building a strong brand is essential for growth. We craft compelling brand stories, refine messaging, and develop positioning strategies that resonate with your target audience and differentiate you in the marketplace. Brand Development & Positioning Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Navigating the Future: Charting a Resilient Course for Shipbuilding Supply Chains

    Strategic marketing and communications guidance for Ingalls Shipbuilding’s supply chain partners — covering resilience, positioning, and how suppliers can build stronger visibility in a complex industrial market.

    Building a strong brand is essential for growth. We craft compelling brand stories, refine messaging, and develop positioning strategies that resonate with your target audience and differentiate you in the marketplace. Brand Development & Positioning Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    How to (Safely) Utilize Artificial Intelligence in the Nonprofit Sector

    A practical, ethics-first guide for nonprofit staff and leadership on evaluating, adopting, and governing AI tools — addressing data privacy, donor trust, and how to use AI to amplify mission rather than replace judgment.

    Building a strong brand is essential for growth. We craft compelling brand stories, refine messaging, and develop positioning strategies that resonate with your target audience and differentiate you in the marketplace. Brand Development & Positioning Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    AI Tools for Boosting Productivity in the Workplace: Harnessing the Power of Artificial Intelligence

    Hands-on session for business professionals on practical AI tools for daily productivity — covering writing, research, scheduling, communication, and how to build AI into a workflow without getting overwhelmed by the options.

    Building a strong brand is essential for growth. We craft compelling brand stories, refine messaging, and develop positioning strategies that resonate with your target audience and differentiate you in the marketplace. Brand Development & Positioning Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Portal Fund:RISE — Co-Instructor, 10-Week Acceleration Program

    Co-instructor for Innovation Portal’s Portal Fund:RISE program — a 10-week acceleration program pairing early-stage founders from underrepresented groups with programming, mentorship, and up to $5,000 in funding. Stacy contributed marketing strategy, brand positioning, and go-to-market instruction alongside the broader curriculum.

    Building a strong brand is essential for growth. We craft compelling brand stories, refine messaging, and develop positioning strategies that resonate with your target audience and differentiate you in the marketplace. Brand Development & Positioning Our Expertise Stacy Wellborn is the fractional CMO for established companies who are ready to grow but not ready to hire — bringing C-suite marketing leadership, real-world brand-building experience, and the strategic clarity that turns busy marketing activity into actual business results.

    Melton Business Development Program — Co-Instructor, Two Cohorts

    Co-led two cohorts of USA’s Melton Business Development Program — a competitive 9-week program for pre-startup and early-stage entrepreneurs covering Lean Launch methodology, Business Model Canvas, and go-to-market strategy, culminating in a final pitch competition. Subject matter expert instruction on marketing strategy and brand positioning.

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